Tuesday, April 23, 2013
FIR Interview: Professional insights with Neville Hobson and Shel Holtz
On April 22, 2013, Neville Hobson and Shel Holtz published the 700th episode of The Hobson and Holtz Report, the weekly business podcast covering the intersection of business, communication and technology that the pair started in January 2005.
To mark the milestone episode Canadian podcaster, FIR friend and long-time listener Donna Papacosta interviewed Shel and Neville a few days before the 700th episode.
The idea for such an interview originated in the Google+ FIR Community when Max Christian Hansen posted a call to action by FIR listeners to "help create FIR 700" and post questions for Shel and Neville.
Recently, some of us in the FIR community were delighted to learn a little bit about our Asia correspondent +Michael Netzley. When he talked with +Dan York, we heard some history of his professional and personal interests. It’s occurred to some of us that we’d like gain similar insight into our hosts.
The result of that call to action is this interview in which the FIR co-hosts answer listeners’ questions on topics that include what’s allowed each of them to stay dedicated to FIR over the years, their proudest moments from 700 episodes, how hosting FIR has led to business opportunities, which episode they would archive for historical posterity, and more.
A short clip from the interview was included in FIR #700.
Our thanks to Max for suggesting the idea, to our listeners who responded to the call with their questions, and to Donna for her consummate professionalism in interviewing us.
Get this podcast:
- Download the MP3 file (19.9Mb, 49:44)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, April 22, 2013
The Hobson & Holtz Report - Podcast #700: April 22, 2013
Intro: Donna’s FIR Interview with Shel and Neville coming, Google Voice call-in line notifications, one week until Viral Video Summit, The B2B Huddle on May 2 and keynote speeches will be FIR podcasts;
Quick News: UK PR agencies investigated for use of unpaid interns, free career advice for Millennials that’s worth a fortune from Todd Defren and Steve Earl, Quantas gives up on Twitter for PR purposes, the top 100 banks on social media; Ragan promo;
News That Fits: Donna Papacosta’s interview with Neville and Shel: a clip from the 50-minute interview (to be published on April 23); Michael Netzley reports from Singapore with news from Asia and a China e-tail report from McKinsey; the Media Monitoring Minute with CustomScoop; listener comments; copyright and online content licensing: Meltwater and PRCA win UK legal judgement as Supreme Court refers case to European Court of Justice; Dan York reports with musings on 700 shows, loving the trend of posting photos in the G+ community, G+ comments to Blogger, WordPress security, SIPNO; the Boston Marathon Bombing and the debate over business social media;
Shel’s in New Orleans during FIR 701 next week: Neville will be joined for a show segment by Stephen Waddington; music from Cruisebox; and more.
Get FIR:
- Download the MP3 file (40.6Mb, 100:54)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for April 22, 2013: An 101-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday April 29…
Monday, April 15, 2013
The Hobson & Holtz Report - Podcast #699: April 15, 2013
Intro: Donna Papacosta’s call for questions for her upcoming interview of Shel and Neville for episode 700; FIR Book Club podcast with Andrea Weckerle is up; review of Brian Solis’ new book "What’s the Future of Business?" coming soon from Eric Schwartzman, and an interview with Brian Solis is in planning; Neville speaking at ‘The next stage of social media’ panel at Socialbakers Engage 2013 in London on April 23, and covering the FT Digital Media Conference in London on April 25-26 for Social Media Today; Shel moderating panel at Viral Video Summit in San Francisco on April 26; the B2B Huddle take place at Oracle UK on May 2, with keynotes to come as FIR podcasts;
Quick News: How secure is your WordPress site against hacker attacks?, SEC/social media update, 8 reasons why you need to establish yourself as an authority on Google+, Digg surveys Google Reader users; Ragan promo;
News That Fits: New social media case studies: the good, the bad and the ugly of Caribou Coffee and Duane Reade; Michael Netzley’s Asia report coming as an FIR Cut; Dan York reports from Beijing on ICANN46, and more; free speech and censorship: the BBC’s tough choice on the Wizard of Oz ‘Ding Dong’ song and Margaret Thatcher; the Media Monitoring Minute with CustomScoop; listener comments; social data, social business boosting role of CMOs; survey finds social media hurts friendships;
Music from Belladonna; and more.
Get FIR:
- Download the MP3 file (33.7Mb, 83:48)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for April 15, 2013: An 84-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday April 22…
Wednesday, April 10, 2013
Share your questions for Donna Papacosta’s interview with Neville and Shel on FIR 700
We have something special in store as part of the milestone 700th episode of For Immediate Release, the first and longest-running communications-focused podcast. Donna Papacosta—a regular contributor to FIR and a skilled podcaster in her own right—will interview co-hosts Neville Hobson and Shel Holtz on their own backgrounds. Here’s Donna explaining the whole idea:
As Donna notes, you can participate by letting her know what questions you’d like her to ask. Post your questions to the FIR community on Google+. You can also post questions to the this blog post or send them by email to fircomments@gmail.com. However you send them, Donna will add them to the mix. Please have your questions to us by April 19, since Donna will conduct the interview on the morning of the 20th.
Thanks to longtime listener Max Christian Hansen for the idea. According to Max, he was inspired by the conversation correspondents Michael Netzley and Dan York had in episode 697. “We heard some history of his professional and personal interests,” Max writes. “It’s occurred to some of us that we’d like gain similar insight into our hosts.”
Episode 700 on April 22 will also include our usual collection of timely news items and discussions of trending themes in communications, business and technology.
Monday, April 08, 2013
FIR Book Club #4: “Civility in the Digital Age” author Andrea Weckerle
Andrea Weckerle was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Andrea is the author of Civility in the Digital Age.
Read the transcript of the live chat here.
Andrea Weckerle is an American attorney and the author of Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks (2013). She earned her Juris Doctor at T.C. Williams School of Law, University of Richmond, where she also served on the Senior Staff of the Richmond Journal of Law & Technology, the first exclusively online, student-edited law journal in the U.S. In addition to her law degree, she underwent extensive mediation training, earning certificates in Commercial Mediation and Conflict Resolution Processes. She also holds a Master of Arts (MAIS) degree in Public Relations//Conflict Analysis and Resolution from George Mason University.
After law school, Andrea worked within the Legal Management Services division of the international professional services firm Ernst & Young, where she helped design, develop and implement comprehensive alternative dispute resolution systems for Fortune 500 companies. During her tenure at the firm, she served on the international team of a high-profile, politically sensitive investigatory review of World War II-era banking records for two international financial institutions and a U.S. state regulatory agency. Prior to founding CiviliNation, she ran her own boutique communications consultancy and also worked with national agencies, where her experience included legal and corporate communications, online communications and social media.
Andrea lived in Pakistan, Madagascar, Germany and the United States while growing up and now resides in the United States. She is bilingual in English and German.
This podcast was recorded live on TalkShoe.
Get this podcast:
- Download the MP3 file (24.1 Mb, 60:19 minutes)
- Get the show on iTunes
- Subscribe to the FIR Reviews RSS feed
- Get the FIR app for your iPhone or Android device
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
The Hobson & Holtz Report - Podcast #698: April 8, 2013
Intro: FIR Book Club podcast recording with Bob LeDrew, Andrea Weckerle and Donna Papacosta coming, listen to it at Talkshoe in the meantime; FIR Interview with Edelman’s Steve Rubel is up; coming on May 2: The 2013 B2B Huddle, with keynote speeches published as FIR podcasts;
Quick News: Just how important are hashtags?, is Vine the next big thing for brands?, crowdsourcing can slow the spread of false rumors during a crisis, Microsoft issues statement apologizing for employee’s Twitter comments; Ragan promo;
News That Fits: Collaborative data journalism - how 86 journalists in 46 countries can work on a single investigation; Dan York heads to Beijing and reports on ICANN 46; SEC permits use of social media channels for compliance with Reg FD; the Media Monitoring Minute with CustomScoop; listener comments; can Google Hangouts replace press conferences?: a case study from Keene Communications about Australia’s Tourism Northern Territory; Michael Netzley reports from Singapore on Accenture’s study on Asian companies realizing value from their growth strategies; is social media changing the language of PR?;
Music from Robert Walker and the Century Band; and more.
Get FIR:
- Download the MP3 file (36.4Mb, 90:25)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for April 8, 2013: A 90-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday April 15…
Tuesday, April 02, 2013
FIR Interview: Steve Rubel, Chief Content Strategist, Edelman
The race to take advantage of new ways that consumers read, watch and listen to content - and how marketers want to sponsor those initiatives - has led a giant public relations agency to name a senior executive to a new, content-centric post.
That’s how The New York Times reported on the appointment of Steve Rubel as Chief Content Strategist at Edelman, the global PR firm, in February.
In his new role, Rubel - previously the PR firm’s Executive Vice President of Global Strategy and Insights - is responsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and innovative programs such as media partnerships that blend paid, earned and owned disciplines.
In this FIR Interview - the fourth time since 2005 that we’ve had the pleasure of talking to Steve on FIR - co-hosts Neville Hobson and Shel Holtz enjoyed a wide-ranging conversation with him in which he explains his thinking on a media ecosystem that, he says, is in a constant state of flux. He considers the evidence for, and pointers to, a rapidly-evolving communication landscape where content isn’t the only king.
"As more brands ramp up their efforts to become storytellers in their own right, some are choosing to bypass certain agencies in favor of working directly with media owners," he says. He believes this presents significant challenges and opportunities for PR firms as media firms move to disintermediate parts of the agency ecosystem - all in a quest for survival.
Get this podcast:
- Download the MP3 file (15.6Mb, 39:00)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
About our Conversation Partner
Steve Rubel is Chief Content Strategist at Edelman, based in New York City. Since joining Edelman in 2006, Rubel has driven the firm’s thinking on the future of media and how content is produced, distributed, consumed and monetized across four screens.
Rubel works with teams across the network to help clients better understand and take advantage of the changes occurring in media consumption habits. He has provided strategic counsel to clients such as Adobe, Starbucks, Samsung, GE and many others. This work includes developing new approaches for partnerships between clients and media outlets.
Rubel is an industry thought leader on media trends, and has been a monthly columnist in Advertising Age since 2006. He has published two Clip Reports, which provide a look at the future of media. Rubel frequently speaks at conferences on media trends and has also been named to several prestigious lists, including PRWeek’s 40 Under 40. He was an early blogger on LinkedIn as part of their INfluencer Program and currently has more than 78,000 followers on Twitter.
Prior to joining Edelman, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms, including CooperKatz where he was an early pioneer in using social media in client programs. Before becoming an EVP in 2011, he served in a similar capacity in the firm’s Digital practice for five years.
Connect with Steve on Twitter: @steverubel.
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
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The FIR logo image shown at the top of this page was specially designed for us in October 2005 by Effective Edge Communications, Inc., Elmira, Ontario, Canada. Check out their podcast.